The taste of unspoilt nature
In the heart of the Luberon Regional Nature Park, the vineyards have stretched across a landscape shaped by the Mediterranean climate and Alpine foothills for over 2,000 years.
Here, the wine producers honour their heritage, preserve the countryside and produce wines defined by their freshness and elegance.
Reds, whites and rosés: wines of character, born of an exceptional natural environment and crafted by men and women passionate about their terroir and their region.
Wine tourism
The Luberon has been awarded the "Vignobles & Découvertes" label, managed locally by the Destination Luberon Tourist Office.
The label recognises destinations that are committed to developing and promoting their wine tourism offer, making it easier for visitors to discover and enjoy the region's wine-related experiences.
It also works to connect key players in both worlds, building strong links between the tourism and wine sectors.
The Wine & Dine returns on 16/07!
The Luberon AOC’s flagship event, Wine & Dine, returns for its 10th edition on Thursday, 16 July 2026. This anniversary edition features a grand prize draw, wine-themed workshops, and a banquet prepared by Nadia Sammut, the Michelin-starred chef behind La Fenière in Cadenet.
The highlight of the summer, this event is the perfect opportunity to try the finest Luberon AOC wines and meet the wine producers beneath the centuries-old plane trees of Lourmarin.
With the support of the Région Sud, Crédit Agricole Alpes Provence, Maison Victoire, and Groupama
Discover the Luberon
This remarkable land produces wines of distinctive character, each reflecting the personality and craftsmanship of its producer. United by a shared commitment to their terroir, the producers strive to reveal its unique character, share its story with a wider audience, protect it, and help shape its future. They are supported in their endeavour by a wide network of partners, including the local tourist offices and the Luberon Regional Nature Park.
Discover the AOC
The Luberon Wines
Producers & Wineries
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Moments of life in the Luberon
Dive into the world of AOC Luberon through our Instagram feed @lesvinsluberon, where landscapes, vineyards, and moments of life come together.
Luberon Wines are also...
Established in 1988, the Luberon AOC flourishes in the heart of the Luberon Regional Natural Park, in a beautifully preserved environment.
Here, winemakers carefully craft red, rosé and white wines that express freshness, elegance and aromatic richness, reflecting a unique and vibrant terroir.